WE'LL LET THE DOGS OUT!

An award winning bus wrap spurred a broader print campaign for this Madison, WI dog spa.

Adams Outdoor Bus Wrap Contest Silver Award, 39th Creativity Annual Awards.

ROWE Furniture

Rowe Furniture specializes in high quality custom sofas, chairs, accent chairs, sectionals and slipcovers. When it was time to reinvent themselves, a bright new pallet was used for Rowe's identity, showroom entrance and cafe.

Client: Mani & Co. / Rowe Furniture

Walgreens Rewards

Design lab responded when Walgreens asked IOOC to design a rewards program from the ground up—over 50 pieces of direct mail, email, promotional signage as well as the look and feel of the website. Walgreens loved the results and signups exceeded expectations.

Karastan Statement Maker

The “Make a Statement—Your Own” line combined with Karastan's products and a successful female appealed to its target audience of individual, design-conscious women. The 5th edition of this series featuring Jewel Murray ran print ads in major home-related magazines and reinforced the message with in-store point of sale items. Honors Award in the 39th Creativity Annual Awards.

Client: Design Lab NYC / Mani & Co. / Karastan

Out on the Water Sailing Identity & Marketing

Out on the Water Sailing is a sailing school, charter company and LGBT adventure-sports enterprise with destinations of NYC, New England, and distant exotic shores. Marketing initiatives include business cards, posters, flyers, apparel, website, email newsletters, Twitter and Facebook presence.

Target iFair Identity

This collateral is from Target’s 2006 iFair. The show was for Target hardlines designers and vendors to collaborate on the creation of new Target goods.

Client: Target

GLAP Rebranding

GLAP (Gay and Lesbian Affirmative Psychotherapy) required a rebranding based on their current rainbow themed logo. New pieces included a website, HTML email marketing and print collateral.

MOHAWK SOLUTIONS SHOW

Mohawk Flooring has an annual tradeshow to bring dealers together, inspire and place orders for the following year. Entrance graphics and the main innovations area that highlight Mohawk's soft and hard surfaces were installed to display Mohawks array of flooring options in a unique and engaging way.

Client: Mani & Co. / Mohawk Flooring

Woof's Identity and Marketing

WOOF’S is a Madison, Wisconsin sports bar catering to the gay community. WOOF'S produces an annual pride block party celebrating with events and performances. Displayed are print and web advertising, t-shirt designs, bicycling jerseys for the ACT7 Aids Ride, coasters, and an HTML newsletter featuring WOOF'S apparel.

BALDUCCI'S BISTRO CAMPAIGN

Design Lab inspired the customers of Balducci’s market to turn to the store when they needed delicious, pre-cooked meals in a hurry, using a campaign that showcased signature dishes in mailers, posters, emails, and on the Balducci’s website. 30 of the dishes were photographed and paired with brief descriptions of the food that emphasized their quality and cost-effectiveness.

Uniek Flair4all

Uniek is a major designer, manufacturer, and supplier of picture frames and home decor accents for retailers in North America. Mani & Co. was commissioned to create sticker artwork designs for Flair4All, Uniek’s private line of wall stickers.

ALTARIS capital partners

Altaris is an investment firm focused exclusively on the healthcare industry managing millions in equity. Design Lab created smart and appealing print and web media that has solidified the Altaris brand.

Client: Altaris

True Value Urban

True Value established a direct mail program that appealed to suburban and rural locals, but not their urban counterparts that would have patrons with different needs. A series of urban-geared direct mailings were created to appeal to this different kind of customer base.

Juan Carlos Gordillo identity

Gordillo, an up-and-coming Guatemalan women’s fashion designer, required an identity that highlighted his Latin roots so he could showcase his work at various fashion shows around the world. Items included a large banner and fold-out multi-lingual business cards.

Park It! NYC

Park It! is a complete guide to parking garages in New York City. Design Lab excecuted multiple editions of the guide and other related collateral such as a simplified map of the city.

Polish language school

Logo, website, business cards for company directed at teaching and translation of the Polish language in the Northern Virginia and DC areas.

Client: Polish Language School

Karastan at the Broadmoor

Every couple of years, Karastan holds a national sales meeting to applaud its dealers, hold informational lectures, and highlight its latest products. “Step up – Step Ahead!” was the 2010 theme, where stair step images were repeated throughout the showroom and on print collateral.